The objective of the team is to build a predictive model that will produce the highest profit for the next direct marketing campaign, scheduled for the next month. The objective of the team is to develop a model that predicts customer behavior and to apply it to the rest of the customer base. Hopefully, the model will allow the company to cherry pick the customers that are most likely to purchase the offer while leaving out the nonrespondents, making the next campaign highly profitable. …

Raquel Rossi Ferreira

Statistician who loves to analyze data and studies French.

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