The objective of the team is to build a predictive model that will produce the highest profit for the next direct marketing campaign, scheduled for the next month. The objective of the team is to develop a model that predicts customer behavior and to apply it to the rest of the customer base. Hopefully, the model will allow the company to cherry pick the customers that are most likely to purchase the offer while leaving out the nonrespondents, making the next campaign highly profitable. …
The databases for these analysis were provided by a technology company. The entire analysis was performed using the R and 5570 observations of 6 variables were analyzed.
To learn more about: https://github.com/rachderossi/Data-Analysis
The launch of a new innovative product that will help the population to access banking services through smartphones is coming. The goal is to convert 1,000 customers in the most unbanked cities in Brazil.
Actions to identify the cities for the campaign:
The final database should contain:
The databases for these analysis were provided by a technology company. The entire analysis was performed using R and 317 observations of 14 variables were analyzed.
To learn more about the description of the variables access:
The B4 client would like to know how the app has been performing. What matters most to them are the Organic Channel metrics, the customer also wants to have insights into what users are saying in the store and what their situation is in relation to their competitors.
Retained <- read_excel("Retained.xlsx", col_types = c("date", "text", "text", "numeric", "numeric", "numeric", "numeric", "numeric", "numeric", "numeric"…
Dear reader, as a junior data analyst I thought that created a simple HTML portfolio page will be enough to bring me a dream job. The thing is that some Brazilian companies are hiring senior data analyst for their junior opening jobs!! (that make me cry).
I have to say that I’m pretty good on what I do for living although I only have one year of experience. Here comes some things you need to know about me:
Statistician who loves to analyze data and studies French.